Last updated: 24 October 2026
This policy explains the cookies and similar technologies used on getmarriedinvegas.co.uk, what they do, and how you can control them. It sits alongside our privacy policy.
What cookies are
Cookies are small text files that a website saves in your browser. They let the site remember things, such as your choices, or recognise your browser when you come back. "Similar technologies" means other ways of storing or reading information on your device, such as local storage, tracking pixels and scripts that collect information about your device or how you use a page. In this policy we call them all "cookies".
Some cookies are set by us ("first-party"). Others are set by the companies whose tools we use ("third-party"), and may be readable by those companies on other websites too.
Our approach
We keep things simple:
- We only use one cookie without asking, because the site needs it to remember your cookie choice.
- Nothing from Google or Microsoft loads until you choose. If you reject, those tools don't load at all.
- "Reject all" is as easy as "Accept all", and nothing is switched on in advance.
- We ask again after 12 months, or sooner if we add something new that needs your consent.
The categories we use
Strictly necessary
These are needed for the site to work, to remember your privacy choices, or to keep the enquiry form secure. The law allows them without consent. You can block them in your browser, but parts of the site may not work properly.
Analytics (only with your consent)
These help us understand how people use the site, so we can improve it. We use Google Analytics 4 to count visits and see which pages are useful, and Microsoft Clarity to see heatmaps and recordings of how people scroll and click (with anything typed into forms masked).
Marketing (only with your consent)
These help us measure whether our adverts work. We use Google Ads conversion tracking to see when someone who clicked one of our ads goes on to send an enquiry or message us on WhatsApp. With your consent we also use Google's "enhanced conversions", which sends a scrambled (hashed) version of your email address and phone number to Google to match your enquiry to the ad you clicked. We also keep a small cookie of our own with the campaign details you arrived with, so a later enquiry is linked to the right ad.
We don't use Meta (Facebook or Instagram) cookies or pixels at the moment. If we add them, we'll update this policy and ask for your consent first.
The cookies we use
Durations are the maximum the cookie stays in your browser. Clearing your cookies removes them sooner. Third-party providers occasionally change their cookie names and durations; we check this list regularly.
Strictly necessary
| Name | Provider | Purpose | Duration |
|---|---|---|---|
gmiv_consent |
Get Married in Vegas (first-party) | Remembers your cookie choices (analytics on or off, marketing on or off) and when you made them, so we don't keep asking | 12 months |
__cf_bm |
Cloudflare (first-party, on our domain) | Security: helps tell people from automated bots. Only set if Cloudflare's bot protection is active | 30 minutes |
cf_clearance |
Cloudflare (first-party, on our domain) | Security: records that your browser has passed a security check, so you aren't asked again. Only set if a check is shown | Usually 30 minutes (set in our security settings) |
Cloudflare Turnstile. If we switch on Turnstile, an anti-spam check on our enquiry form, it runs in a small frame from challenges.cloudflare.com. In the way we use it, it doesn't set cookies on our site. To decide whether a visitor is a person or a bot, it checks technical signals such as your IP address, browser and device characteristics. It's used only for security, so it's treated as strictly necessary. Cloudflare explains more in its Turnstile privacy addendum.
Analytics (only with your consent)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics (first-party) | Distinguishes one browser from another so visits can be counted | 2 years |
_ga_<id> |
Google Analytics (first-party) | Keeps track of your current visit (session) for our Analytics property. <id> is our property's ID |
2 years |
_clck |
Microsoft Clarity (first-party) | Keeps a random Clarity ID and your preferences for this site, so repeat visits are linked | 1 year |
_clsk |
Microsoft Clarity (first-party) | Joins up several page views into one session recording | 1 day |
CLID |
Microsoft Clarity (third-party, clarity.ms) | Records when Clarity first saw this browser on any site using Clarity | 1 year |
MUID |
Microsoft (third-party, clarity.ms and bing.com) | Identifies unique browsers visiting Microsoft sites. Microsoft uses it for analytics, operations and advertising | 1 year |
MR |
Microsoft (third-party) | Indicates whether to refresh MUID |
7 days |
SM |
Microsoft (third-party) | Keeps MUID in step across Microsoft's domains |
Session |
ANONCHK |
Microsoft (third-party) | Indicates whether MUID is passed to Microsoft's advertising cookie. Clarity doesn't use this, so it's always set to 0 |
10 minutes |
Marketing (only with your consent)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
gmiv_attr |
Get Married in Vegas (first-party) | Remembers how you arrived (campaign tags such as utm_source, and ad click IDs such as gclid), so an enquiry you send later is credited to the right ad |
90 days |
_gcl_au |
Google Ads (first-party) | Stores a random ID so Google can link an enquiry on our site to an ad click | 90 days |
_gcl_aw |
Google Ads (first-party) | Stores the ID of the Google ad you clicked (gclid), so a later enquiry can be counted as a conversion |
90 days |
_gcl_gb, _gcl_gs, _gcl_ag, _gcl_dc |
Google Ads (first-party) | Related Google Ads cookies that store ad click information (including privacy-preserving click IDs on Apple devices) for conversion measurement | 90 days |
IDE |
Google (third-party, doubleclick.net) | Used by Google to measure and report on the effectiveness of ads | 13 months |
test_cookie |
Google (third-party, doubleclick.net) | Checks whether your browser accepts cookies | 15 minutes |
ar_debug |
Google (third-party, doubleclick.net) | Helps Google check that conversion reporting is working correctly | 90 days |
Google may set other third-party cookies on its own domains when you use Google's services or click its ads. Those are covered by Google's own cookie information.
How to change your choice
You can change your mind at any time:
- Click Cookie settings at the foot of any page.
- Turn analytics and marketing on or off, or choose "Accept all" or "Reject all".
- Your new choice takes effect straight away.
If you withdraw consent, we stop the analytics and marketing tools from collecting anything further and delete the cookies we're able to delete from our own site. Some third-party cookies (on Google's or Microsoft's domains) can only be removed through your browser settings.
Using your browser settings
You can also block or delete cookies in your browser. Each browser explains how:
Google also offers a browser add-on to opt out of Google Analytics, and you can manage how Google personalises ads at My Ad Center.
If you block all cookies, our site will still work, but we won't be able to remember your cookie choice, so you may see the cookie banner each time you visit.
Questions
If you have any questions about cookies on our site, email hello@getmarriedinvegas.co.uk. For more about how we use personal information, see our privacy policy.